Published in 2014 by Dr. Dave Tan (陈德斌), this Chinese-language book on beauty and hair salon management is what Dave calls "Earn Money So Easy". Every question in it came from real owners, therapists and seminar participants, and the answers draw on his years as a salon business consultant.
Details
- Title: 《客户回流率要多少才算合理？美容/美发趋势管理及 96 个难题解答》
- English subtitle: Earn Money So Easy! Salon Management Top Secret!
- Author: Dave Tan (陈德斌)
- Publisher: Vital Design Sdn Bhd, October 2014
- ISBN: 978-967-12811-0-9
- Pages: 232 (Chinese)
What's inside
Part I: advice for owners and industry trends. 31 essays, including why keeping customers is not enough and you need to "lock them in", why an unsettled team undermines even a good owner, finding a steward before you step away, craft money versus management money, and walking the second mile with customers.
Part II: answers to 96 questions, in seven sections:
- Customers (10): what a healthy retention rate is, losing customers, turning complaints into fans
- Sales (15): "too expensive", handling rejection, getting customers to refer friends
- Online stores (6)
- Running the business (20): one big outlet or many, preparing for a chain, planning monthly promotions
- Marketing and positioning (18): specialist or one-stop, raising revenue, competitors cutting prices
- Staff (22): keeping good people, training, opening outlets with staff as partners
- Internal control (5): valuing a salon takeover, renovation or equipment, opening a second outlet
The book was written in 2014 and some market figures reflect that time. We have adapted its ideas into articles on this site, updated for today. Read the articles →
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